on the printed word

There is about the printed word a peculiar quality which often causes it to exercise a rather disquieting effect on the human mind. It chills. It was only after seeing that announcement set forth in cold type that Ann had come to a full realization of the extremem importance of the step she was about to take and the extremem slightness of her acquaintance with the man with whom she was going to take it. [big money]